Menu
menu

Jason McDowell is also known as Little Tiny Fish. He is the Creative Director for OnMilwaukee. Occasionally he freelances. Mostly he rides bikes.

littletinyfish.com is not a cohesive blog, but a repository of musings on an assortment of topics, such as design, art, cycling, Milwaukee, and other personal experiences.

Every year since the very first Riverwest 24 in 2008, the team has introduced a new tattoo design that bestows 5 bonus laps onto ride participants. The designs have ranged from cool to tacky and upon first glance they’re almost always questionable. The quality of line varies tremendously, but that’s arguably either the aesthetic or not really the point.

In my eight-year history with the race I’ve been too picky about the designs and have so far only gotten one tattoo, but it’s clear that, taken as a whole, you can’t really wait until “next year” for “the good design;” they’re all going to be bad. Regardless, no matter which one(s) you get, you won’t regret any one of them.


2008 – Logo (Unofficial)

Technically there was no tattoo bonus lap in the first year, and the logo tattoo was only inscribed upon a few of the initial volunteers of the time.

2008

Photo: Chester Steve


2009 – Script

2009

Xav shows off his RiverWest 24 tattoo – Photo: N. Delgado.


2010 – Van Halen

2010

the official tattoo of the 2010 Riverwest 24 hour Bike Race – Photo: V’ron (CC by NC 2.0)


2011 – CBGB

2011

2011 Riverwest 24 – Photo: Fyxation


2012 – Single Track

2012

Photo: Me


2013 – 80’s

2013

Photo: Chelsea Muench


2014 – Mustache

2014

Tattoo Close-up – Photo: Light Brigading (CC by NC 2.0)


2015 – Rallycar

2015

Photo: mke_bamf


2016 – Pinstripes

2016
Photo: Me


2017 – Rose

2017
Photo: Me


2009 – 2015 – The full sleeve

2009-2015

Photo: Shea Schachameyer

Previous